Corum Celebrates 21 Years of the Iconic Bubble with the Bubble X Ray

Corum Celebrates 21 Years of the Iconic Bubble with the Bubble X Ray

It was during the famed Basel watch exhibition in the year 2000 that Corum first unveiled its now-legendary Bubble watch. With an oversized case and huge domed crystal, the Bubble was the brainchild of the equally-legendary Severin Wunderman, then owner of the brand. That first Bubble wowed the world and the timepiece quickly developed a cult-like following. Now, 21 years after its unveiling, Corum is launching the new Bubble with the new X Ray watch, inspired by early designs. 

Among the first Bubble watches to make their debut in 2000, was a watch with a stylized skull on the dial. Wunderman, who had just purchased the brand, was also obsessed with life, death and the concept of Dia de Muertos, a celebration where friends and family gather to honor the dead in a festive manner. A selfmade success who had been hidden in a school for the blind during the Nazi occupation of Poland, and then at the age of 10 immigrated to Los Angeles in the United States, Wunderman savored the unusual and unconventional. His goal with the Bubble was to disrupt the watch world and make a new statement. Corum was the perfect brand for him to do that with, as it had been a leader in creating extraordinary collections ever since its founding in 1955. 

When the 44mm Bubble was released, Wunderman said he was inspired by an experimental diving watch from the 1960’s that had an enormous, curved glass. He paired that domed look, which also had some distorting effects, with creative themed dials, and the rest, as they say, is history. Purposely designed to be different, to make a real individualistic statement, the Bubble fast became a new millennium icon, with a variety of intriguing renditions released over the years. They included playful, sometimes mischievous themes that ranged from the Bubble Jolly Roger, to Bubble Lucifer, Bats, Nightflyer and more. 

Intermittently, throughout the past six years, Corum also entered into collaborations with various renowned artists for Bubble watches. Now, to honor both the coming of age of this iconic timepiece, and the dynamic man behind it, Corum releases a limited-edition watch with the same signature elements that made the Bubble famous, but with a contemporary and creative touch. The Bubble X Ray pays tribute to the line’s roots with a highly stylized yet realistic looking skull taking center stage on the dial. While the huge domed sapphire crystal slightly distorts the image, it is fully visible in the dark because it is totally luminescent: disruptive in day and at night. In fact, when the lights go out, the skull glows green for an eerie yet provocative appeal. Bringing the luminescence full circle, 

Corum adds fluorescent green stitching to the synthetic alligator-like strap that is lined with rubber. The watch is powered by an automatic movement (CO 082) that beats at 4Hz and offers 42 hours of power reserve. It is crafted in stainless steel with a black PVD treatment over it and boasts a sapphire case back for a view of the movement. Both the domed front crystal and the back crystal are coated with an anti-reflective treatment. Water resistant to 100 meters, the 47mm case offers hours, minutes and seconds and is being created in a limited edition of just 88 pieces. Crafted with the same attention to detail and top-notch watchmaking, the Bubble X Ray perfectly embraces the original concept of the Bubble: daring, different, and designed for those who enjoy making their own distinctive statement. The X Ray is the first of several soon-to-come new Bubble watches.

Founded in 1955, Corum represents creative and daring watchmaking. Corum uses an approach free of dogmas that enables a re-conceptualization of movement construction, its casing, and the artistic crafts that brighten the dial. Behind the many technical achievements (baguette movement) and aesthetic achievements (Coin Watch, Feather, Bubble), Corum continues the tradition of high-quality watchmaking that is ahead of its time. Corum, established in La Chaux-de-Fonds, is opening itself up to the contemporary, street art, and classical art worlds, and in doing so attracting the attention of various trendsetters. At once disruptive yet respectful of its watchmaking heritage, Corum maintains its status of a niche brand aimed at demanding collectors of unconventional timepieces. Corum’s current pillars include four collections that embody its vision of 21st-century watchmaking: Admiral, Bubble, Golden Bridge and Heritage.

Corum and their iconic designs are well-known and respected throughout the world.  Check out their entire collection and other models on their website.

www.corum-watches.com

Signing off,

Alen